National Cryptocurrency Association Press room

News releases, research, key numbers and real stories from the National Cryptocurrency Association, for reporters covering crypto in America. For interviews or anything else, email the press team.

Our research in the news

Recent coverage that cites NCA research.

Holders 2025, Merchants 2026 +3In depthForbes‘Joes And Schmoes’ - How Crypto’s Quiet Mainstream Era BeganRead↗Holders 2026StoryTheStreetMore Americans over 55 hold crypto than under 25, NCA report findsRead↗Holders 2026TVNew Report Reveals 12 Million More Americans Became Crypto Holders in 2026Read↗Merchants 2026StoryDo You Accept Crypto at Check-Out? New Data Shows a Rising Number of Businesses DoRead↗Crypto at WorkStoryCrypto’s US Workforce Is Tiny, But Industry Punches Above Its Weight: ReportRead↗
Holders 2026RadioNational radio news on our finding that one in four US adults now hold crypto
Non-holders 2025StoryHere’s what’s preventing the majority of Americans from getting into cryptoRead↗Holders 2025ReportThe White HouseStrengthening American Leadership in Digital Financial TechnologyRead↗Non-holders 2025StoryCrypto’s Upward Run Has Some Worried They’ve Missed the Boat, Survey SaysRead↗Crypto at WorkOpinionKitcoCrypto SWOT: The U.S. crypto industry is expected to contribute more than $55 billion to U.S. GDP in 2026Read↗Crypto at WorkStoryCrypto Now Employs More Americans Than Coffee or Tobacco Manufacturing IndustriesRead↗Holidays 2025StoryTheStreetCrypto is officially on the holiday shopping list, new survey showsRead↗Holders 2025StoryCrypto is more popular with workers in construction than finance, says new Harris PollRead↗Holders 2026TVKCAL NewsKCAL-LA Mornings segment on the 2026 State of Crypto Holders ReportRead↗Merchants 2026StoryChain Store AgeSurvey: Customer demand driving merchant acceptance of crypto paymentsRead↗Holders 2026StoryStocktwits40% Of Crypto Holders Want Rewards - CLARITY Caps Them, Banks Want Them KilledRead↗Merchants 2026StoryLarge Businesses Driving Crypto Payments Adoption, PayPal Survey FindsRead↗Holidays 2025StorySmall Business TrendsOne in Five Americans Prefer Crypto Over Gift Cards This Holiday SeasonRead↗Merchants 2026StoryDigital TransactionsCrypto Is Moving Into the Payments Mainstream, a New Study FindsRead↗Merchants 2026StoryPaymentsJournalCustomer Interest and Efficiency Attract More Merchants to CryptoRead↗Holders 2026StoryCryptoSlateCLARITY Act advances, but crypto’s retail trust test is only startingRead↗Holders 2026, InterviewStoryCoinageCrypto Ownership in America Jumps to 1 in 4 Adults, New Survey FindsRead↗Holders 2025StoryCointelegraph MagazineCrypto ownership isn’t just lambos and bros anymoreRead↗Crypto at WorkStoryCrypto BriefingUS crypto sector supports 34,000 direct jobs and contributes $55B to economy, NCA saysRead↗Crypto at WorkStoryCrowdfund InsiderCrypto Sector Delivers Substantial Economic Value Despite Modest Direct Employment in the USRead↗Holidays 2025TVAZFamilyCryptocurrency becomes trendy holiday gift optionRead↗Holidays 2025TVFINTECH.TVSurvey Shows More Americans Turning to Crypto for Gifts and ShoppingRead↗Merchants 2026Story39% of U.S. Merchants Now Accept Crypto, PayPal Survey FindsRead↗Merchants 2026StoryBitcoin.com NewsCrypto Payments Surge: PayPal Finds 39% of US Merchants Now Accept Digital AssetsRead↗Non-holders 2025StoryAlmost Half of Americans Want Crypto, But 90% Say They Just Don’t Get ItRead↗Holders 2025TVNew survey finds 55 million Americans use cryptocurrencyRead↗Holders 2025StoryRoofing ContractorNew Poll Finds Construction Workers Love CryptoRead↗Holders 2025StoryAdvisorpediaUnderstanding Who Your Crypto Clients AreRead↗Holders 2025StoryConnect Money21% of US Adults Use Digital Assets, Largest Study FindsRead↗

Key numbers

Copy any number with its source line.

33m

more Americans plan to buy crypto this year, on top of the 67m who already own it.

Crypto Readiness 2026,
232k

U.S. jobs are supported by the crypto industry.

Crypto at Work 2026,
59%

of Americans who don’t own crypto say they’re open to it.

Crypto Readiness 2026,
$133k

is the average crypto industry wage, more than double the $64k national median.

Crypto at Work 2026,

More data, full reports and interactive charts on the Research page.

News-ready graphics

Download a full pack or single charts.

13 charts from 1 report

Please credit the National Cryptocurrency Association, and The Harris Poll where the chart says so. Need another size? Ask us.

How crypto fits into everyday life

Short films with Americans who use crypto to run a business, pay their team, trade cattle and raise money for charity.

Mark, Cattleman, OklahomaBlockchain and crypto are transforming the way cattle are traded.MarkCattleman, OklahomaAnsylla, Crypto confidence coach, North CarolinaI never realized that this could be an option for me.AnsyllaCrypto confidence coach, North CarolinaHunter, Content creatorGiven the option, half the people who work for me choose to be paid in crypto.HunterContent creatorJen & Jason, ParentsYou don’t have to understand it all in order to benefit from it.Jen & JasonParentsClayton, Small business owner, George PlumbingCrypto allows us to have a tool for payment.ClaytonSmall business owner, George PlumbingTina, GamerCrypto brings a whole new dimension to gaming.TinaGamerMax, MovemberCrypto connects younger donors with causes that truly matter.MaxMovemberKristina, Photographer and educator, Washington, D.C.Crypto allows freedom of financial movement.KristinaPhotographer and educator, Washington, D.C.Brandon, Real estate investor, Omaha, NebraskaI can go anywhere I want and have the sovereignty to spend how I choose.BrandonReal estate investor, Omaha, Nebraska
Jake, ContractorCrypto gives me more autonomy over my own life and my finances.JakeContractorVictoria, Supply chain managerThere are so many possibilities available with crypto.VictoriaSupply chain managerRob, Cattleman, OklahomaBlockchain and crypto are transforming the way cattle are traded.RobCattleman, OklahomaChrissi, ParentEverybody has access.ChrissiParentBrandon, Real estate investor, Omaha, NebraskaI can go anywhere I want and have the sovereignty to spend how I choose.BrandonReal estate investor, Omaha, NebraskaJouell, Crypto holderCrypto became a bridge for me to connect to communities.JouellCrypto holderTina, GamerCrypto brings a whole new dimension to gaming.TinaGamerRob & Mark, Cattlemen, OklahomaBlockchain and crypto are transforming the way cattle are traded.Rob & MarkCattlemen, OklahomaMax, MovemberCrypto connects younger donors with causes that truly matter.MaxMovemberMark, Cattleman, OklahomaBlockchain and crypto are transforming the way cattle are traded.MarkCattleman, Oklahoma

Media kit

About the NCA

The National Cryptocurrency Association (NCA) is a 501(c)(4) organization dedicated to educating consumers about how to engage with crypto. For more information, visit www.nca.org.

Launched
March 2025
Organization
Non-profit, registered as a 501(c)(4)
President
Stu Alderoty
Our work
Literacy, utility, safety and policy

Spokesperson headshots are available on request. Ask us

Downloads

Chart packs are in News-ready graphics. Need something else? Email media@nca.org.

Frequently asked questions

How do I contact the NCA press team?

Email media@nca.org for interviews, data, charts, photos or anything else. Tell us your deadline and what you need.

Who speaks for the National Cryptocurrency Association?

Stu Alderoty, President, and Ali Tager, VP of External Affairs. Email media@nca.org to request an interview.

How many Americans own crypto?

67 million Americans, or one adult in four, own crypto. That figure comes from the NCA’s 2026 State of Crypto Holders Report, an online survey of 10,000 U.S. crypto holders conducted by The Harris Poll from February 12 to March 3, 2026. More than 33 million more Americans plan to buy crypto in 2026, according to the NCA’s 2026 Crypto Readiness Report, published October 6, 2026.

Who carries out the NCA’s research?

Our national surveys are conducted by The Harris Poll. Crypto at Work is an independent analysis by Pragmatic Policy Group using BEA and BLS data. The merchant and holiday reports were produced with PayPal. Each chart and key number on this page carries its source line.

Can I use NCA charts and data in my reporting?

Yes. The charts and key numbers on this page are made for reporters to use. Please credit the National Cryptocurrency Association, and The Harris Poll where the chart says so.

Can I speak to someone from the films?

Get in touch at media@nca.org with what you’re working on and we’ll let you know what’s possible.

What is the National Cryptocurrency Association?

The National Cryptocurrency Association (NCA) is a 501(c)(4) organization dedicated to educating consumers about how to engage with crypto. It launched in March 2025.

Where can I find the full reports?

Full reports, interactive charts and past research are on the Research page. Chart packs from each report are in News-ready graphics above.